Mythical Branding
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Context
Branding with a unique constraint.
"Hear me out..."
The client provided minimal content regarding their naming strategy, and had not considered much regarding how the naming conventions would influence the visual strategy.
Our only source of direction was a word cloud that surrounded adjectives like: Premium, Modern, Mysterious, Forward Thinking.
We had a single constraint that was cemented in the clients mind: G.O.A.T. – influenced by the clients formative heroes Kobe Bryant, Michael Jordan, and LeBron James. It was paramount that a goat was introduced into the branding in some way or fashion.
I was both fascinated and befuddled by the clients' utilization of 'a goat' as a design constraint.
Let's make it happen