Howdy,
I'm Eric Reyna

A trailblazing professional with his feet planted in behavioral psychology, his head soaring in the creative clouds and his heart beating to serve others.
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My Philosophy

Learn more about the driving force behind my successful designs.

Care About Others

I live by the golden rule, treat others as I wish to be treated.
I give dignity to others and help them feel valued.
I feel proud to be able to say that my design efforts have consistently been an extension of that service.

All Perspectives are Important

My time working with people with different (dis)abilities taught me that everyones unique experience is worth being shared and heard.
It's these stories that influence my advocacy for accessibility in design.

Together is Better

I'm a huge fan of collaboration.
Team-work makes the dream-work.
But you need to work for it to work.
‍
Ex: '95 Chicago Bulls, Teenage Mutant Ninja Turtles, The Avengers, The Power Rangers.
‍
‍ALL better together.
iPhone mockup
iPhone mockup
iPhone mockup
Tesimonials

I'm a stellar team player. Others believe so, too!

Eric strikes the perfect balance between user needs and business goals, making him an invaluable asset.
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Alex Maier
President
OnWater
Eric is a great person to work with. He is very effective in his communications, proactively drove the project, and stayed on schedule.
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Amol Kankane
CEO
ReShape AI
Eric made a HUGE difference in the look and feel of our app and made it super easy for [developers] to take his designs and implement them in the app.
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Kevin Mann
Engineering Lead
OnWater
I am so thankful for his initiative to be creative and to look ahead and around corners to solve problems I wasn’t even considering.
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Audrey Classen
Partner Relationship Manager
The Colson Center
His rare combination of leadership, design expertise, and cross-functional collaboration makes him a tremendous asset for delivering high-quality products.
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Waldo Ortiz
Data & GIS Engineer
PaddleWays
His background in behavioral psychology adds a powerful layer to his work, allowing him to design not just for aesthetics, but for behavior, emotion, and impact.
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Alejandra Pequeno
Senior Designer
Aethos Design Co.
My Professional Journey

Work History

City of San Juan, Texas
June 2025
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Current

UX Developer & Webmaster

Served a small city government by providing them with a modern web presence.I made it quick, cost-saving and beautifully simple for city residents to navigate.
OnWater
July 2023
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March 2025

Sr. UX/UI Designer

Took part in a David and Goliath story by helping a small GPS app compete with larger apps that had 4x the team and resources.
Never Stop Giving
December 2022
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June 2023

UX Designer

Partnered with Psychiatrists and Therapists to help individuals build their resilience and mental wellness through a native mobile app powered by AI to accompany an analog paper journal.
Luxcity Brands (Trisbell)
July 2022
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April 2023

UX Designer & Account Manager

Built the beginnings of an e-commerce platform (ONBLi/Dall Italia). Helped brands sell their products on B2B (Amazon) and DTC platforms.
Æthos Design Co.
February 2022
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Current

Sr. Product Designer & Operator

Freelance projects turned into building a small agency, serving my clients by providing effective cost-saving web-services.
Blue Goat Marketing
April 2020
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October 2021

SEO Account Manager

Helped businesses get discovered online with Localized Search Engine Optimization
Storehouse Community Church
January 2018
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June 2022

Director of Liturgy & Creative Arts

Served others by providing them with the structure to be creatively expressive in their faith.
Blue Puzzle Therapy
May 2017
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November 2020

Behavior Specialist (BCaBA)

The genesis of my love for User Experience. Shaped client decisions, behaviors through Applied Behavioral Analytic techniques.