Howdy,
I'm Eric Reyna

A trailblazing professional with his feet planted in behavioral psychology, his head soaring in the creative clouds and his heart beating to serve others.
Learn More About Me
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Tesimonials

I'm a stellar team player. Others believe so, too!

Tiffany Tran
Front End Developer
PaddleWays
Eric is an exceptional designer and team player. He was able to take the reins of a project in need of creative direction and single-handedly elevate it to new heights. The thoughtfulness behind his work made my life as a developer easier.
Alex Maier
President
OnWater
Eric strikes the perfect balance between user needs and business goals, making him an invaluable asset.
Alejandra Pequeno
Senior Designer
Aethos Design Co.
His background in behavioral psychology adds a powerful layer to his work, allowing him to design not just for aesthetics, but for behavior, emotion, and impact.
Amol Kankane
CEO
ReShape AI
Eric is a great person to work with. He is very effective in his communications, proactively drove the project, and stayed on schedule.
Audrey Classen
Partner Relationship Manager
The Colson Center
I am so thankful for his initiative to be creative and to look ahead and around corners to solve problems I wasn’t even considering.
Kevin Mann
Engineering Lead
OnWater
Eric made a HUGE difference in the look and feel of our app and made it super easy for [developers] to take his designs and implement them in the app.
Waldo Ortiz
Data & GIS Engineer
PaddleWays
His rare combination of leadership, design expertise, and cross-functional collaboration makes him a tremendous asset for delivering high-quality products.
Work History

My Professional Journey

City of San Juan, Texas
June 2025
-
Current

Digital Info Officer (UX Dev.+ Webmaster)

Initiated and led a cohesive web presence by prioritizing a strategic identity design and civic brand.

Initiated and led a cohesive web presence by prioritizing a strategic identity design and civic brand.
OnWater
July 2023
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March 2025

Sr. UX/UI Designer

Pioneered UX and UI design and foundational AI integration for a complex GPS app.

Pioneered UX and UI design and foundational AI integration for a complex GPS app.
Never Stop Giving
December 2022
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June 2023

UX Designer

Partnered with Psychology professionals to strengthen mental wellness through a native mobile app + analog journal.

Partnered with Psychology professionals to strengthen mental wellness through a native mobile app + analog journal.
Luxcity Brands (Trisbell)
July 2022
-
April 2023

UX Designer & Account Manager

Established design practice for e-commerce platform (ONBLi & Dall Italia). Strategically built brands on B2B (Amazon, Walmart) and DTC platforms.

Established design practice for e-commerce platform (ONBLi & Dall Italia). Strategically built brands on B2B (Amazon, Walmart) and DTC platforms.
Æthos Design Co.
February 2022
-
Current

Sr. Product Designer & Operator

Freelance projects turned into building a small agency, serving my clients by providing effective cost-saving web-services.

Freelance projects turned into building a small agency, serving my clients by providing effective cost-saving web-services.
Blue Goat Marketing
April 2020
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October 2021

SEO Account Manager

Helped businesses get discovered online with Localized SEO.

Helped businesses get discovered online with Localized SEO.
Storehouse Community Church
January 2018
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June 2022

Director of Liturgy & Creative Arts

Served others by providing them with the structure to be creatively expressive in their faith.

Served others by providing them with the structure to be creatively expressive in their faith.
Blue Puzzle Therapy
May 2017
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November 2020

Behavior Specialist (BCaBA)

The genesis of my love for User Experience. Shaped client decisions and behaviors through Applied Behavioral Analytic (ABA) techniques.

The genesis of my love for User Experience. Shaped client decisions and behaviors through Applied Behavioral Analytic (ABA) techniques.